In this week's groundbreaking newsletter, Professor Kartik Hosanagar discusses the concern that AI use will kill creativity.… Read More

Discover the transformative power of Generative AI in Professor Kartik Hosanagar’s groundbreaking newsletter. Uncover the latest advancements, ethical considerations, and real-world applications

Learn how Analytics at Wharton leveraged ChatGPT, a powerful AI language model, to streamline the writing process and optimize recap content for a recent ChatGPT workshop hosted by Wharton AI &

Wharton AI & Analytics for Business (AIAB) is pleased to announce it’s newest Corporate Partner, Intercorp, one of the most important Peruvian business groups and is committed to provide goo

Wharton AI & Analytics for Business (AIAB) was thrilled to host the Marketing Science Institute’s annual industry-leading symposium for analytics leaders, data scientists, and top researcher

AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-i

Wharton AI & Analytics for Business (AIAB) faculty co-directors Kartik Hosanagar and Sonny Tambe Weigh In on How AI Will Change the Workplace… Read More

Wharton AI & Analytics for Business (AIAB) faculty co-director Kartik Hosanagar Discusses the Rise of AI… Read More

Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres