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Analytics News

  • Will Generative AI Kill Creativity?

    In this week's groundbreaking newsletter, Professor Kartik Hosanagar discusses the concern that AI use will kill creativity. Read More

  • Kartik Hosanagar Answers Why Generative AI Matters

    Discover the transformative power of Generative AI in Professor Kartik Hosanagar’s groundbreaking newsletter. Uncover the latest advancements, ethical considerations, and real-world applications

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  • AI-Powered Writing: Recapping AIAB’s ChatGPT Workshop using ChatGPT

    Learn how Analytics at Wharton leveraged ChatGPT, a powerful AI language model, to streamline the writing process and optimize recap content for a recent ChatGPT workshop hosted by Wharton AI &

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  • AIAB Announces Intercorp as Corporate Partner

    Wharton AI & Analytics for Business (AIAB) is pleased to announce it’s newest Corporate Partner, Intercorp, one of the most important Peruvian business groups and is committed to provide goo

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  • MSI Marketing Analytics Conference 2023 Recap

    Wharton AI & Analytics for Business (AIAB) was thrilled to host the Marketing Science Institute’s annual industry-leading symposium for analytics leaders, data scientists, and top researcher

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  • Resilient Marketing – What’s Next in Growth

    AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-i

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  • Kartik Hosanagar and Sonny Tambe Weigh In on How AI Will Change the Workplace

    Wharton AI & Analytics for Business (AIAB) faculty co-directors Kartik Hosanagar and Sonny Tambe Weigh In on How AI Will Change the Workplace Read More

  • Kartik Hosanagar Discusses the Rise of AI

    Wharton AI & Analytics for Business (AIAB) faculty co-director Kartik Hosanagar Discusses the Rise of AI Read More

  • Data Can Lead to More Smiles

    Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres

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